There are many ways to market your business on the Internet, and
using search engine optimized articles has to be one of the "keeper"
strategies for getting pre-qualified 'natural' search engine traffic to
your web site.
Now, I'm sure you've heard all this before, "people search the
Internet looking to information (aka articles) on how to solve a
particular problem". People just don't search the web to buy your
'stuff'!
If you truly understand this search "path" then you understand the
meat and potatoes of how the web works, it's an information resource for
people.
To completely understand the above concept 'follow the money'. Search
engines need content to be able to rank web sites, so that they
continually get searchers BACK to their engines. The more searchers they
have searching for relevant content on a search engine means more
revenue for that search engine (e.g. the success of Google adsense).
This is why blogs and RSS have become the "buzz". Blogs and RSS make
the content (copy, words) "fluid"... meaning that the content changes
often. This means that the search engine bots love these technologies,
visit more often, and then rank the content well (if the blog articles
are keyword optimized).
To see how this works go to any news site. News sites have a volume
of ever-changing content. For example CNN gets spidered (visited) by the
Googlebot something like 28,0000 times a day.
Why? Because of CNN's ever changing content, and I guess the 'bots'
are 'lazy'? They go to where the good, and changing content is more
often.
The SEO aspect of article writing.
Think of SEO as "filing". What I mean by this is that good search
engine optimization strategies help the search engine to "file" your
content appropriately. Good keyword analysis gives you the information
to enable the search engine bot with the 'right' filing.
There are no smoke and mirror tactics here. Your Mother was right
when she told you that 'telling the truth is always better in the long
run'. This principle especially applies to good SEO practice.
Now, how do we take this concept of "fluid", search engine optimized
content and turn it into a Links IN bonanza for your own web site (thus
sending your rankings through the roof over time, so to speak)?
These are the core principles...
1. Ensure that the link for your article is on a web page hosted on a unique IP address.
2. Ensure that the link for your article is on a web page that has a unique, wholly independent set of backlinks.
3. Ensure that the link is on a web page that is at least loosely relevant to the topic of your own web site.
You see, it's not just a matter of having your articles on just any
article directory. Your articles need to be in a category (and
preferably a specialist directory) that is within "theme'. In other
words you would never post your article on 'looking after your cattle
dog" on a directory that was focused on Financial Management.
In addition to placing your articles on article directories one can
also run your articles on press release service sites, and of course
there are RSS strategies (but that's a whole other story, and another
article).
Kenneth Doyle Is A Writer And Internet Marketing
Consultant,
*Find Out About His [Keyword Optimized] Article Writing And Submission
Service Gets Thousands Of Prospects To Read YOUR Web Site Offers,
Here... http://www.feedyourhungrymind.com/articlesam4
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